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Global Marketing by Jean-Pierre Jeannet

Author: Jean-Pierre Jeannet
Book title: Global Marketing
ISBN10: 0618310592
ISBN13: 978-0618310593
Publisher: Cengage Learning; 6 edition (April 15, 2003)
Language: English
Pages: 613
Size PDF: 1209 kb
Size FB2: 1950 kb
Size ePUB: 1924 kb
Rating: 4.5 ✯
Votes: 269
Subcategory: Marketing & Sales

Global Marketing by Jean-Pierre Jeannet

The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
Reviews (2)
I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.
We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any solid techniques. I did not keep it around as a reference book as I do with some other books.

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