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Motivating Your Audience: Speaking to the Heart (Part of the Essence of Public Speaking Series) by Hanoch McCarty

Author: Hanoch McCarty
Book title: Motivating Your Audience: Speaking to the Heart (Part of the Essence of Public Speaking Series)
ISBN10: 0205268943
ISBN13: 978-0205268948
Publisher: Pearson; 1 edition (November 20, 1998)
Language: English
Pages: 176
Size PDF: 1161 kb
Size FB2: 1681 kb
Size ePUB: 1369 kb
Rating: 4.8 ✯
Votes: 440
Subcategory: Humanities

Motivating Your Audience: Speaking to the Heart (Part of the Essence of Public Speaking Series) by Hanoch McCarty

Corporations and associations spend millions each year on professional speakers who can move people from where they are to where they could be. Through motivational speeches, speakers reinforce audience values by addressing peoples' emotions. To persuade, a speaker must also add logic and evidence. Narrative, humor, metaphor, poetry, and even music help speakers achieve their goals. This book offers a recipe for creating speeches that connect with audiences, motivating and persuading and remain in the audience's hearts and minds. "Speak to the heart," says author Hanoch McCarty. "Find what is at the core of your audience's concerns. Keep your eyes and ears tuned to finding out those central, most important feelings, concerns, issues, or values and speak to them directly. That is the key, the foundation, the secret to the art of motivational speaking."

Reviews (2)
Mozel
The book is more about how to run the business of speaking for a living than about motivating your audience. The title and editorial review are extremely misleading. If you are the verge of making good money from speaking I recommend this book. If you are a cold person and you need help faking it till you make it this book may help. If you need to be reminded that being in business for your self, you are the only one that cares about the fine, but important details this book will help. Right now I am looking for books that help improve the first few dozen speeches. This is not one of the books I would recommend but I did read it from cover to cover. Who knows somebody might pay me to speak. If so I would re-read this book.
Iarim
the distillation of many years' speaking experience, this book gives you a very clear picture of how to do a motivational speech or keynote address. One of the best books on this subject I've ever read.

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